ANNOUNCING OUR REBRAND
FOR IMMEDIATE RELEASE
Greater Colorado Venture Fund (GCVF) rebrands as Howdy Partners, Signaling Continued Commitment to Founders in Overlooked Regions
Durango, CO. 10 September, 2025 — Greater Colorado Venture Fund, an early-stage VC firm known for backing high-performing founders in rural and underestimated markets, has officially rebranded as Howdy Partners.
The rebrand reflects the firm’s long-standing commitment to human-first partnerships, cultural alignment, and bold investments beyond the traditional venture capital echo metro chambers. The name “Howdy Partners” arose from a casual internal conversation but ultimately captured the essence of the firm’s philosophy—approachable, authentic, and deeply rooted in place.
“We didn’t change our strategy—we just found a name that fits it,” said Cory Finney, Managing Partner at Howdy Partners. “Our approach has always been hands-on, founder-first, and regionally committed. Now our brand finally matches that.”
Since its founding in 2018, the fund has:
Deployed $26 million into 50 startups
Supported founders in 33 communities across Colorado
Seen 9 successful exits
Invested across verticals like SaaS, AI, AgTech, and Outdoor Tech
“In a world dominated by technology, human relationships and values have never mattered more,” said Marc Nager, Managing Partner. “Like all VCs, we’re subject to the power-law dynamics of investing; however, we take a very different approach on how to get there - supporting founders in genuine ways to amplify the impact they can have on their teams and their communities.”
Howdy Partners is still led by the same team with the same vision: to support world-class founders building in overlooked places. The new brand identity includes an updated logo, design system and website that reflects the landscapes of Colorado—from mountain peaks to eastern plains.
To learn more about the investment thesis and rebrand, visit: howdy.vc/the-roundup/rebrand
About Howdy Partners
Howdy Partners is an early-stage venture capital firm backing world-class founders in rural and overlooked regions across Colorado. Formerly Greater Colorado Venture Fund, the firm is led by Managing Partners Cory Finney and Marc Nager. With a thesis rooted in cultural alignment, place-based innovation, and hands-on partnership, Howdy Partners invests across sectors—from AI to AgTech to SaaS—and provides more than capital, offering deep founder support and a robust ecosystem. Since 2018, the firm has deployed $26 million across 50 companies in 33 communities, with nine successful exits to date.
Media Contact:
Natalie (Clark) Horner
natalie@pepperedlabs.com
(970) 822-7247
