BettrData: Building a Better Way to Manage Data

BettrData was founded in 2020 by Aaron Dix in Black Hawk, CO. After years working in enterprise data systems, Aaron had seen how complicated and expensive data operations became as companies scaled. Teams were juggling fragile pipelines, patchwork integrations, and endless manual work just to make their data usable.

Aaron believed there had to be a better way. Instead of adding more tools to the pile, he envisioned a single, flexible platform that could automate the entire workflow. That vision became BettrData—an AI-powered solution built to scale enterprise data without the complexity.

Meeting Aaron and the Vision

We first connected with Aaron as he was turning this idea into reality. From the start, it was clear he wasn’t just building another data tool. He was tackling the core problem of enterprise data: scalability, accuracy, and cost-efficiency.

Even more, Aaron was building from Black Hawk, a small mountain town better known for its casinos than startups. For him, location wasn’t a drawback. It was a deliberate choice—a statement that world-class companies can be built anywhere, and that values like balance, community, and focus on fundamentals are an advantage, not a compromise.

Where They Are Today

Fast forward to today and BettrData is helping enterprises manage their data faster, cheaper, and with fewer errors. The platform automates multi-sourced data operations, turning months of manual effort into hours of streamlined work. With AI at its core, BettrData reduces engineering burden, improves compliance, and frees teams to focus on insights rather than infrastructure.

Why We Invested

For us, BettrData represents exactly the type of company we set out to back at Howdy Partners: a world-class founder who made a deliberate choice about where to build, with a product that solves a real and urgent problem. Aaron and his team are showing that the overlooked often outperform—and we’re proud to be part of their journey.